Our Marketing Management HND program will equip students with the tools to gain a competitive advantage in challenging markets. Since the changed dynamics of economies and business towards globalization has increased the demands in knowledge and skills, it has become borderless, competitive and strategic.
This Higher National Diploma will be a great opportunity for students to recognize their skills and practice them. Marketing is all about positioning, trust and how to get on with people, and here at Zeus, we will teach you the best tactics of ethical Marketing.
COURSE TYPE
Part Time – Distance Learning
Total of 240 Credits (Each module consists of 20 credits)
COURSE COMMENCEMENT DATES
Call us to enroll with the latest Intake
DURATION
2 years
COURSE MODULES
| SEMESTER I |
| Module 01 |
Introduction to Marketing |
| Module 02 |
Marketing policy and Strategies |
| Module 03 |
Skill Development (Selling and Promotional) |
| Module 04 |
Economics for Marketing |
| SEMESTER II |
| Module 05 |
Consumer Behavior and Branding |
| Module 06 |
Marketing Communications |
| Module 07 |
Financial aspects of Marketing |
| Module 08 |
Digital Marketing Management (E-Marketing) |
| SEMESTER III |
| Module 09 |
Marketing Laws |
| Module 10 |
Responsibility and Issues in Marketing |
| Module 11 |
Business Decision Making |
| Module 12 |
Research Project |
