Marketing is a highly competitive and rewarding field. Businesses across every industry rely on marketing professionals to generate awareness of their brand and increase sales of their products and services.
Earning a marketing degree is about much more than learning about advertising or selling. Along with knowledge of basic marketing principles and constructs, as a marketer, your role is to help organizations to understand and identify their target customers and come up with different strategies to communicate the benefits and unique selling points of the company’s products and services. In addition to deep knowledge of the profession, a successful marketer must have an understanding of the other business disciplines because they work cross-functionally across an organization.
Our degree in BA (HONS) Marketing Management will help you to accomplish all the above qualifications by arming our students with the latest techniques and strategies.
COURSE TYPE
Part Time – Distance Learning
Total of 120 Credits
COURSE COMMENCEMENT DATES
Call us to enroll with the latest Intake
DURATION
1 year
COURSE MODULES
| SEMESTER I |
| Module 01 |
International and Global Marketing (15 Credits) |
| Module 02 |
Branding and Positioning Strategies (20 Credits) |
| Module 03 |
Contemporary issues in Marketing (15 Credits) |
| Module 04 |
Entrepreneurial Creativity and Innovation (15 Credits) |
| Module 05 |
Consumer Behavior and Psychology (15 Credits) |
| SEMESTER II |
| Module 01 |
Research Project Part 1 (10 Credits) |
| Module 02 |
Research Project Part 2 (30 Credits) |
