Our Marketing Management program will equip students with the tools to gain a competitive advantage in challenging markets. Since the changed dynamics of economies and business towards globalization has increased the demands in knowledge and skills, it has become borderless, competitive and strategic.
This Diploma will be a great opportunity for students to recognize their skills and practice them. Marketing is all about positioning, trust and how to get on with people, and here at Zeus, we will teach you the best tactics of ethical Marketing.
COURSE TYPE
Part Time
COURSE COMMENCEMENT DATES
Call us to enroll with the latest Intake
DURATION
6 Months
COURSE MODULES
Module 01 |
Introduction to Marketing |
Module 02 |
Marketing policy and Strategies |
Module 03 |
Skill Development (Selling and Promotional) |
Module 04 |
Economics for Marketing |
Module 05 |
Consumer Behavior and Branding |
Module 06 |
Marketing Communications |
Module 07 |
Financial aspects of Marketing |
Module 08 |
Digital Marketing Management (E-Marketing) |
Module 09 |
Marketing Law |
Module 10 |
Responsibility and Issues in Marketing |
GCE (O/L) – 06 passes with a credit pass for English
Special fast track programme will be LKR 120,000 (600 USD)
Total course fee (Group) will be LKR 80,000 (400 USD)
Scholarships will be offered by Zeus Foundation to local students
Lecturing – Group Discussions – Case studies – Assignments – Presentations – Interview training – Interviews – Finalization
Students are assessed though:
• 5 Assignments/ Case Studies
• 5 Presentations
• 2 Interviews
• Marketing Assistant
• Sales Representative
• E-Commerce officer
• Promotions coordinator
• Marketing Research Analyst