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DIPLOMA IN MARKETING MANAGEMENT (DIPMM)

Our Marketing Management program will equip students with the tools to gain a competitive advantage in challenging markets. Since the changed dynamics of economies and business towards globalization has increased the demands in knowledge and skills, it has become borderless, competitive and strategic.

This Diploma will be a great opportunity for students to recognize their skills and practice them. Marketing is all about positioning, trust and how to get on with people, and here at Zeus, we will teach you the best tactics of ethical Marketing.

COURSE TYPE

Part Time

COURSE COMMENCEMENT DATES

Call us to enroll with the latest Intake

DURATION

6 Months

COURSE MODULES

Module 01

Introduction to Marketing

Module 02

Marketing policy and Strategies

Module 03

Skill Development (Selling and Promotional)

Module 04

Economics for Marketing

Module 05

Consumer Behavior and Branding

Module 06

Marketing Communications

Module 07

Financial aspects of Marketing

Module 08

Digital Marketing Management (E-Marketing)

Module 09

Marketing Law

Module 10

Responsibility and Issues in Marketing

ENTRY REQUIREMENTS

FEES AND FUNDING

METHODOLOGY

JOB OPPORTUNITIES

GCE (O/L) – 06 passes with a credit pass for English

Special fast track programme will be LKR 120,000 (600 USD)
Total course fee (Group) will be LKR 80,000 (400 USD)
Scholarships will be offered by Zeus Foundation to local students

Lecturing – Group Discussions – Case studies – Assignments – Presentations – Interview training – Interviews – Finalization

Students are assessed though:
• 5 Assignments/ Case Studies
• 5 Presentations
• 2 Interviews

• Marketing Assistant
• Sales Representative
• E-Commerce officer
• Promotions coordinator
• Marketing Research Analyst